1. Can you tell us about you and your business?
Zaria & Bella’s
Gift Shop started out of our attic in July 2011, after we relocated to
Schenectady, New York from Geneva. Soon the center of downtown
Schenectady would become the location
for our first established store
front. Within a year we out grew our original store and held our Grand
Re-Opening on November 17, 2012 at our current location (135 Jay
2. How is your business doing?
Zaria and Bella’s
has been in business for over two years now, and due to the overwhelming
support from the community, we have been able to give back through
various projects and volunteer organizations.
Such organizations include Schenectady Pride in support of the LGBT community; the Human Rights
Commission (HRC) and The Schenectady Accountability Board (CAB).
Additionally, we have worked
hard to bring the residents of Schenectady
County different forms of entertainment by working closely with other
supportive businesses in the city for events
like “Dine on Jay” and our
latest achievement the “Jay Street Book Fest”.
3. What are your products or services, and key benefits?
As the owners of
Zaria & Bella’s Gift Shop we believe in a socially responsible form
of business enterprise, one where by providing positive opportunity for
people in the community, the business grows.
Zaria & Bella’s Gift
Shop currently strives to get recognition for carrying products that are
American Made, Fair Trade; provide marginalized and discriminated
person’s employment opportunities
and product lines that share the same self-sustainable ecological values of the owners.
4. Who are your customers? Can you share a brief success story? How do you find new customers?
While we are always
seeking to reach into new markets, we understand our core customers are
those in search of gifts that are different, unique and whimsical.
These customers come to us because we
do have those gifts, and our
customer understand that our products likely help a disadvantaged group
within society, or that we will continue volunteering time within the
community to raise it up. It is this core
philosophy we have, that helps
us to grow and to find new customers. While we currently are a “word by
mouth” operation, we have exceedingly increased our footprint on
various social media platforms to raise our awareness, all self-taught.
Nominated for “Best New Business” in October 2013.
Connect with Lance Casey and Mike Casey on Facebook
Zaria & Bella’s Gift Shop
& Bella’s Gift Shop | 135 Jay Street | Schenectady, NY 12305